PayPal wanted to show shoppers how easy it is to spread the cost of post-lockdown purchases with their Pay in 3 payment method. And after a miserable 18 months of missing out on plans with friends or family, people were eager to get back to normal, from making big plans to buying that next big purchase.

By using a simple structure of ‘payments divided = something boosted’ I was able to highlight how Pay in 3 allows you to split the cost and make the most of the things you love.

Christmas 2020 was unlike any that has come before and PayPal wanted to help people think positively about planning for and celebrating with their families, wherever they might be. Cue a huge online campaign that showed shoppers how PayPal could help them to overcome pandemic-related barriers and start new traditions. And most importantly, make it a Christmas to remember.