House of Harland
A one-off email to encourage hardcore KFC fans to book a stay at their exclusive House of Harland experience. One of KFC’s 2021 ad campaigns celebrated the Colonel’s
legions of fans across the nation, so they wanted to go one step further and offer chicken connoisseurs some much-needed escapism. And from ‘chick-in’ to ‘chick-out’,
the House of Harland offered a finger lickin’ tasty stay.
Subject line: Feeling fried?
Preheader: Enjoy the ultimate night away at our House of Harland staycation
Gravy Burger Box Meal
Gravy is a Christmas dinner staple. At KFC, it’s basically a main course. And in 2021, their ultimate festive feast – the Gravy Burger Box Meal – made a cracking return to their menu. How do you announce its eagerly anticipated relaunch? With an email that’s dripping with wit, humour and charm.
Subject line: Let it flow, let it flow, let it flow
Preheader: Our Gravy Burger Box Meal is back for Christmas