Summer Jams
After 2 years of cancelled gigs, the anticipation of singing-along live to our favourite bands was deafening. And with small indoor shows amping up again at the start of Summer 2021, Virgin Media wanted to show customers that good things happen when we jam together.
Each week of the campaign focused on a different music genre – pop, dance, indie, house, rock and the customer’s personal jam. This allowed me to flex the pace and attitude of Virgin Media’s tone of voice to match each genre and corresponding prize. I used playful language, punchy sentences and music terminology to bring back memories of dancing in a field covered in mud (or body paint) for customers. The campaign made a ton of noise across email, social and TV – and ending up being a smash hit with customers.
Shortlisted for the Women In Marketing Copywriting Award – supported by Vikki Ross for #copywritersunite.
Priority from O2
Now that Virgin Media’s part of O2, all of their customers can access Priority rewards, giveaways and experiences. Here’s a little snapshot of some of the promotional campaign work I’ve helped create to encourage customer excitement and engagement…
